Project Details

LED strip introduction - DEL2

Untapped marketing potential in the German Ice Hockey League
After extensive research, I discovered that in the German ice hockey league - both in the first and second divisions - not all marketing opportunities have been exhausted. One particularly striking example of this is LED boards, which have not yet been introduced in German ice hockey. Even in other European countries, LED boards have only been introduced in a few locations.

Together with various partners, I was able to introduce the concept of LED boards in the second German ice hockey league and have already gained a number of interested parties for LED board marketing. The introduction of this innovative advertising option promises to improve the spectator experience and open up new sources of income for the clubs.

The response to the LED board concept showed that there is considerable potential waiting to be exploited. This could represent a significant step towards modern and dynamic marketing strategies in German ice hockey.

Do you also want to become an innovative pioneer in your field? We will be happy to support you: from brainstorming to partner identification. Get in touch with us!